Course curriculum
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1
Welcome to the course!
- A message from the instructor
- Before we begin...
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Chapter #1: Set up a world class LinkedIn lead generation campaign
- How to define your ideal client (and why it's essential to be very specific about who you target on LinkedIn)
- Ideal Client Worksheet
- The four most important parts of your LinkedIn profile (and how to optimize them)
- Profile Optimization Cheat Sheet
- Why you need a LinkedIn business page (and how to set it up)
- Why you need a LinkedIn group (and how to set it up).
- Additional areas of your LinkedIn profile to optimize
- Chapter 1 Assignments
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3
Chapter #2: Grow your network of ideal prospects on LinkedIn like a pro
- Introduction to LinkedIn search
- How to use boolean search to find more quality prospects on LinkedIn
- Boolean search cheat sheet
- LinkedIn limits (and how to stay compliant with them)
- Should you upgrade your LinkedIn account to Premium (and to which package)?
- How to take advantage of the advanced search filters on LinkedIn Sales Navigator
- Chapter 2 Assignments
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4
Chapter #3: Get a steady stream of inbound leads from LinkedIn
- How to take advantage of LinkedIn's insane organic reach
- How to create content for LinkedIn
- Building an active audience on LinkedIn
- How to amplify the reach of your content
- Increase your reach on LinkedIn with a systematic commenting strategy
- Chapter 3 Assignments
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5
Chapter #4: Turbocharge your lead generation on LinkedIn with outbound marketing
- How to set up an outbound nurture campaign on LinkedIn
- Message scripts for outbound nurture campaign
- How to initiate a dialogue on LinkedIn with the ASK method
- How to track your outbound LinkedIn campaign
- Campaign tracking spread sheet template
- Set up a sales follow up strategy for your warm leads
- Message scripts for email follow up sequence
- How to combine inbound & outbound marketing on LinkedIn
- Chapter 4 Assignments
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Next steps
- Congrats! Here's what's next...
- Before you go...