Course curriculum

  • 1
    Welcome to the course!
    • A message from the instructor
    • Before we begin...
  • 2
    Chapter #1: Set up a world class LinkedIn lead generation campaign
    • How to define your ideal client (and why it's essential to be very specific about who you target on LinkedIn)
    • Ideal Client Worksheet
    • The four most important parts of your LinkedIn profile (and how to optimize them)
    • Profile Optimization Cheat Sheet
    • Why you need a LinkedIn business page (and how to set it up)
    • Why you need a LinkedIn group (and how to set it up).
    • Additional areas of your LinkedIn profile to optimize
    • Chapter 1 Assignments
  • 3
    Chapter #2: Grow your network of ideal prospects on LinkedIn like a pro
    • Introduction to LinkedIn search
    • How to use boolean search to find more quality prospects on LinkedIn
    • Boolean search cheat sheet
    • LinkedIn limits (and how to stay compliant with them)
    • Should you upgrade your LinkedIn account to Premium (and to which package)?
    • How to take advantage of the advanced search filters on LinkedIn Sales Navigator
    • Chapter 2 Assignments
  • 4
    Chapter #3: Get a steady stream of inbound leads from LinkedIn
    • How to take advantage of LinkedIn's insane organic reach
    • How to create content for LinkedIn
    • Building an active audience on LinkedIn
    • How to amplify the reach of your content
    • Increase your reach on LinkedIn with a systematic commenting strategy
    • Chapter 3 Assignments
  • 5
    Chapter #4: Turbocharge your lead generation on LinkedIn with outbound marketing
    • How to set up an outbound nurture campaign on LinkedIn
    • Message scripts for outbound nurture campaign
    • How to initiate a dialogue on LinkedIn with the ASK method
    • How to track your outbound LinkedIn campaign
    • Campaign tracking spread sheet template
    • Set up a sales follow up strategy for your warm leads
    • Message scripts for email follow up sequence
    • How to combine inbound & outbound marketing on LinkedIn
    • Chapter 4 Assignments
  • 6
    Next steps
    • Congrats! Here's what's next...
    • Before you go...